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MONTHLY MARKET UPDATE —
Q2 2006
GO GREEN!
If you’ve tuned into the media lately, you have
likely noticed the recent “buzz” around CO2 emissions, global warming and
energy efficient products. Every industry seems to be jumping on the
bandwagon including the building industry. A new resurgence in conservation
and public demand is fueling this Earth-friendly trend. Green building, also
called "sustainable" or "high-performance" building, means having a
significantly reduced impact on the Earth's resources compared to
conventional building. It also means creating a building that is healthier
and more comfortable for its occupants, consequently enhancing productivity.
Most of the world has been involved in
conservation and eco-friendly products for years, but many U.S. builders are
now making efforts to incorporate green building into their operations and
they’re being rewarded by getting discounted rates from utility companies,
reduced insurance premiums and city funding and grants. Ten years ago, it was
nearly impossible to find all the products available to properly (and within
budget) build green – but nowadays there are thousands of companies
manufacturing everything from eco-friendly paint products to alternative
methods of heating and cooling systems.
“Current studies show that
48-54 percent of energy consumption and 35-46 percent of CO2 production in
the United States is attributed to buildings’ construction and operation.
Well designed architecture and efficient construction can reduce that by 50
to as much as 75 percent.”
— Edward Mazria, Author of The
Passive Solar Energy Book.
The cost to build green is reported to be
typically less than 12-15% more than conventional building practices. This
additional cost is transferred to the homebuyer, who gladly pays a little
more upfront, in order to save thousands a year on heating and cooling costs
and enjoy the value- added benefit of living in a healthier, earth-friendly
environment.
What the public is most concerned about has
shifted significantly in the last few years and with pending regulations and
growing public demand on the horizon — it will only continue to increase.
|
YEAR |
Percent
rating ENERGY as a
Top Priority |
Percent
rating ENVIRONMENT as a Top Priority |
|
2003 |
40% |
39% |
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2004 |
46% |
49% |
|
2005 |
47% |
49% |
|
2006 |
58% |
57% |
As Builders, if you haven’t already — this is the
year to start looking into how you can utilize green products and incorporate
certain green building procedures into your operations. The benefits are more
than two-fold and you may be able to receive hard cash incentives to do so
and be given a pat on the back by your community as well!
For more information about Green Building, please
check out these websites:
Have a great July!
Hadley Wood
President, SHW Insurance Services
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